Make-A-Wish Calendar of Wishes
MAKE-A-WISH CALENDAR OF WISHES
In 2016 Wild Heart was thrilled to work with Make-A-Wish Northern Alberta to program the first ever Calendar of Wishes.
The Calendar of Wishes is a month-long campaign in December leading up toward the holidays. Located in Make-A-Wish’s own Winter Wish Square located in Abbey Glen Park 10107 – 10147 Jasper Avenue. This large-scale, eye-catching structure built by Keller Construction and William Huff was visible to both pedestrians and motorists day and night. Make-A-Wish Northern Alberta raised over $70,000.00 in the first year of this campaign!
Wild Heart as the Service Provider was responsible for audience experience and on-site activation by managing areas of work including:
- Project Development
- Program and Production Coordination
- Market Activation, Audience Experience and Infrastructure
- Vendor recruitment, coordination and management
- On-site Management and Staff
- General Administration and Budget Maintenance
- Planning and execution of Media Launch
- Maintain a production budget and administration
- In-kind Donations & Sponsorship
- Public Relations
- Social Media
- Entertainment Coordination
- Press Release
MEDIA